by SAP America, Inc.
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Published on: June 2008
Type of content: WHITE PAPER
Adobe Acrobat (.pdf)
Length: 22 pages
This document explains how SAP leverages Web 2.0 in CRM to improve customer experience. The document is divided into four parts:
- SAP's approach to Web 2.0 at a high level.
- Incorporation of Web 2.0 technological principles within SAP CRM 2007.
- Focus on business process community, which is focused around CRM.
- Vision of building products for the future.
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