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Published on: April 2008
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf)
Length: 12 pages
Price: FREE

Overview:
During the early days of the internet, an acceptable page-load time was the primary concern of users. Now people care about a lot more than speed because they are performing complex transactions, managing personal information and developing bonded relationships with their sites-of-choice. New concerns include transaction reliability, ease of use, online customer service, pricing, and differentiated content. This report, using data gleaned from a recent America Online survey of users, highlights three primary dimensions of segmentation that influence Web site performance objectives.