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Published on: February 2008
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf)
Length: 9 pages
Price: FREE

Overview:
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base. Enterprises that maintain a separate database for sales, marketing and operations don't truly know their customers.

Read this Peppers and Rogers white paper to learn how a single customer view is the best way to stay relevant and effective for all customer-facing activities, allowing you to:

▪ Increase revenue and build stronger customer relationships.
▪ Improve customer value with increase customer intelligence.
▪ Measure changing customer needs to communicate the most relevant offer.
▪ Retain customers in the face of new competitors.