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Published on: October 2007
Type of content: CASE STUDY
Format: Adobe Acrobat (.pdf) (370 kb)
Length: 6 pages
Price: FREE

Overview:
Seton is a leading provider of solutions for a safe and secure workplace, with operations in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Netherlands, Spain, and Switzerland, as well as in the UK.

The company’s catalog is our sales force,” explains Media Production Manager Rosemary MacCallum who, from the outset, pulls no punches. “We realized we were not going to gain any more efficiencies by further changing our internal processes. We had reached breaking point in terms of the number, frequency and variation of catalogs that we could produce,” explains MacCallum.

“We chose Stibo because its STEP solution is the most advanced multi-channel publishing solution on the market. STEP supports delivery of web content as well as printed promotions, ranging from flyers to brochures and catalogs.”