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Published on: February 2007
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf) (1059 kb)
Length: 8 pages
Price: FREE

Overview:
The shift from static business-to-consumer (B2C) Web sites to interactive B2C Web sites - essentially the evolution from Web 1.0 to Web 2.0 - has paved the way for increased interactivity between businesses and consumers. Those businesses that can deliver on the promise of a more engaging, meaningful, and useful experience have the opportunity to strengthen their consumers’ loyalty to the brand. However, without being able to rapidly, reliably, and securely deliver rich interactive content, the benefits afforded by this new level of interactivity will go unrealized.

Many enterprises have long relied upon content delivery networks (CDNs) to help ensure the scalability, performance, and availability of their static Web sites. Unfortunately, traditional CDNs have not evolved to meet the delivery challenges posed by today’s sophisticated interactive content.

This white paper outlines today’s B2C Web site trends and explains the challenges associated with dynamic content—whether dynamically generated or the result of personalization techniques. The paper also introduces the requirements for the speedy, reliable, scalable, and secure delivery of dynamic content, so that enterprises can maximize the value of their advanced, feature-rich Web sites.