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Research Abstract
Establishing a Culture of Measurement - A Practical Guide to Business Intelligence
by Information Builders Inc.

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Published on: March 2006
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf) (1980 kb)
Length: 23 pages
Price: FREE

Learn how Information Builders' philosophy of business intelligence will help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization.

By providing a window into vital information, BI enables companies to improve the way they do business. Companies are empowered with the ability to offer products and services at the lowest possible cost and with the greatest amount of efficiency and productivity possible -- while returning the highest revenues and profits. Companies implement BI effectively through a four- phase business intelligence improvement cycle (BIIC). A healthy BI strategy should be viewed as the sum of four major components that fit together in a constant cycle.

These four components are:
- Measure
- Analyze
- Plan
- Improve

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