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Research Abstract
IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results
by KnowledgeStorm Webinars

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Published on: August 10, 2005
Type of content: WEBCAST
Format: Adobe Acrobat (.pdf)
Price: FREE

Overview:
IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results

Wednesday, August 10th, 2:00 - 3:00 pm EST

Presented by:

- Anne Holland, Editor and Publisher, MarketingSherpa
- Stefan Tornquist, Research Director, MarketingSherpa

Based on the findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers," learn:

- What 826-surveyed IT marketers revealed about their results and budgets
- What underutilized marketing tactic is now a "must-do"
- Why your email tactics should change

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