KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, IncWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up
by KnowledgeStorm, Inc

> View this now

Published on: May 23, 2005
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf) (74 kb)
Length: 4 pages
Price: FREE

Overview:
Internet marketing is cost effective, targeted, rapid to implement, and offers boundless opportunities for creativity and experimentation. But for IT products and services that don't lend themselves to online ordering, fast-track Internet technology can slow down when high volumes of leads are generated.

The problem is that lead qualification that little-understood but vital middle step between marketing and sales often gets short shrift. At the end of the day, what really matters is what you do with the leads that you generate.

Over the last three years, KnowledgeStorm and The Artemis Group have conducted three intensive surveys into the purchasing behavior of enterprise technology buyers and the sales and marketing practices of major enterprise technology vendors. This KnowledgeNote documents the primary conclusions driven from this research.

Our key findings are that personal contact and timeliness are the most important elements of an effective lead follow-up strategy.

This paper will provide you with ideas as to how your company can gain visibility and control over the lead management function.

> View Company Report
> View all content by this company
> Return to Search Results


STILL HAVE QUESTIONS?
         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts