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Research Abstract
Best Practices in Lead Development
by KnowledgeStorm Webinars

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Published on: May 11, 2005
Type of content: WEBCAST
Format: Adobe Acrobat (.pdf)
Price: FREE

Overview:
Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.

Based on the SiriusDecisions Best Practices in Lead Development study, the Webcast covers:

- Effective tactics and strategies for lead development
- Suggestions on how you can improve your own lead generation methods
- Innovative organizations that are effective in lead generation and profile their lead strategy

The Webcast also answers the following key questions:

- What strategies and tactics are most effective for Lead Development?
- How are sales and marketing organizations working together to develop leads?
- How are leads being defined?
- Who is responsible for Lead Development?
- Who are best practice organizations and why?
- What metrics are used to manage lead development?
- What processes must be in place to enable effective lead development?
- What are three things should I consider to improve my own lead development?

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