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Published on: June 2004
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf)
Length: 3 pages
Price: FREE

Overview:
On June 21, the Savo Group announced availability of its Sales Asset Manager (SAM) solution, which automates the access, dynamic generation, delivery, and management of customized marketing and sales assets- presentations, proposals, documents, brochures, e-mail, and competitive intelligence- to sales organizations. Based on the company's experience since 1999 in helping organizations to better align their sales and marketing efforts, SAM is already used by a number of customers to support increased quality and efficiency in the development of sales materials.

Because SAM can be delivered as a rapidly deployable, hosted solution, companies should evaluate the potential ROI of a number of components to determine which should be deployed first- and then add other components over time to maximize value. Some training and incentives will likely be needed, but the intuitive interface of the solution and the clear immediate benefits for users make this solution an easier sell than some other sales force automation strategies.

Many tools and solutions- hosted and otherwise- are available to record contacts, track sales pipelines, and manage leads. However, few specifically address the content problem that is a challenge to both the top and bottom line of many organizations. SAM provides a consistent information sharing methodology between sales and marketing. It incorporates effective means for usage control, gives sales the tools it needs to be effective without going out on a limb, and gives marketing the ability to rapidly deliver new content to sales without disruption.