Why the empowered consumer can hinder business success by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Why the empowered consumer can hinder business success
by IBM

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Published on: March 03, 2014
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE

Overview:

Today, the consumer faces more content than ever before, and as a result, has become harder to reach with conventional marketing approaches.


In short, businesses need to be able to completely personalize the customer experience to ensure retention, gain more clients, and ultimately increase revenue.


Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing. 

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