Making Sense of the Chaos: Measuring The Influence of Social Media by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Making Sense of the Chaos: Measuring The Influence of Social Media
by IBM

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Published on: June 30, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 8 pages
Price: FREE

Overview:

Within just a few years, social media has dramatically altered the way most businesses engage with their customers. As companies look to make even greater investments in social marketing, CMOs and marketers are under more pressure than ever to quantify the impact of those efforts on their company’s bottom line.


In this white paper, find out how, with the right tools in place, today’s marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

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