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Research Abstract
Gartner: How to build an online community

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Published on: February 14, 2014
Type of content: ANALYST BRIEF
Format: Unknown
Length: 4 pages
Price: FREE


Gartner: How to build an online community

Seven ways to create a following for your online community


By Julie Hopkins, research director at Gartner


Building an online community or following poses one of the biggest challenges for social marketers. This article explains seven ways to lure people to participate and shows you how to choose the tactics that will best suit your needs.


  • Media and outbound marketing

  • Inbound links

  • Promotions

  • Games, contests and sweepstakes

  • Social loyalty programmes

  • Content marketing

  • Partner promotions

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This report is based on independent technology advisory research from Gartner, which delivers the technology-related insight necessary for IT leaders to make the right decisions every day. This exclusive article was written by Gartner analysts for Computer Weekly readers on a non-commercial basis.

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