Capitalize on the power of big data to transform marketing by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Capitalize on the power of big data to transform marketing
by IBM

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Published on: November 30, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 8 pages
Price: FREE


Customer information is a goldmine of marketing insight – and today’s customers are generating more information than ever. While big data holds tremendous potential for marketing professionals, many marketers are underprepared for the challenges that big data brings.

This resource describes how your organization can capitalize on the power of big data to transform marketing and gain customer insights, and offers advice for getting started. Read on to learn about:

  • How to prepare for the challenges of big data

  • Strategies for improving marketing effectiveness

  • Enhancing customer value with real-time insights

  • And more

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