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Research Abstract
IBM Marketing Performance Analytics
by IBM

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Published on: October 31, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE


Whether you’re a CMO or a marketing operations professional, chances are you realise the pressure to demonstrate accountability through the use of standardised metrics and KPIs to measure, track, and analyse performance.

Ultimately, your goal is to provide the answers to these 3 critical questions: “how are we doing;” “why;” and “what should we be doing?”

Marketing performance analytics offers an all-inclusive solution to these questions.

The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns. Click on the link below to discover how to achieve timely and accurate information to turn the question of “what should we be doing,” into an actionable answer. 

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