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Research Abstract
Harnessing Social Media to Boost the Bottom Line
by SearchCRM

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Published on: August 29, 2013
Type of content: EBOOK
Format: Unknown
Length: 9 pages
Price: FREE


Social media users and IT consultants hold the keys to launching an effective social CRM strategy. In this chapter of our e-book, Improving the Customer Experience Through Technology, readers will find expert insight on how to best maximize a marketing message in a sea of social media—as well as advice on the social marketing tools that work best for different companies.

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