by SAS Institute Inc.
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Published on: August 21, 2013
Type of content: WHITE PAPER
By using big data analytics solutions, and high-performance analytics, businesses and governments can analyze huge amounts of data in only seconds. Interpreting the data helps identify unseen patterns, sentiments and customer intelligence.
This study examines the economic value of big data also known as, data equity. Data equity is achieved through an analysis of six key mechanisms through which the insights can be turned into gains.