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Published on: August 21, 2013
Type of content: WHITE PAPER
Length: 2 pages
The classic toy Mr. Potato Head recently got a make over, and so did his creator Hasbro. The company is reworking its enterprise digital asset management system to make sure advertisements do not get mixed-up as the toys are shipped internationally.
View this white paper to learn how Hasbro moved from a simple toy manufacturer to a "branded play company," by implementing enterprise content management. Find out how they streamlined processes along with other benefits from ECM by reading this resource now.