Hasbro toys with global enterprise digital asset management system by OpenTextWelcome, Guest      sign in | register | help

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Research Abstract
Hasbro toys with global enterprise digital asset management system
by OpenText

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Published on: August 21, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 2 pages
Price: FREE


The classic toy Mr. Potato Head recently got a make over, and so did his creator Hasbro. The company is reworking its enterprise digital asset management system to make sure advertisements do not get mixed-up as the toys are shipped internationally. 

View this white paper to learn how Hasbro moved from a simple toy manufacturer to a "branded play company," by implementing enterprise content management. Find out how they streamlined processes along with other benefits from ECM by reading this resource now. 

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