by Kronos Incorporated
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Published on: January 31, 2012
Type of content: WHITE PAPER
Length: 4 pages
If you have been working to build brand awareness for your commodity product, optimize distribution channels, add features, improve quality, reduce costs, and shorten lead times, your competitors are probably doing it faster and better.
You still have some options. Performing some market and customer research may yield some ideas to breathe new life into those now low-margin products.
In this white paper, you’ll discover time-proven strategies for increasing the value of a commodity product.