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Research Abstract
Harnessing Customer Insights Using Big Data
by SAS

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Published on: August 08, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE


Modern customers are more empowered and less loyal than ever before – and when they don’t receive the positive experience they crave, your business will suffer. So what do you need to know about your customers in order to deliver an unparalleled customer experience? The answers are hidden in data.

Today’s featured resource explores how savvy organizations are harnessing customer insights through big data, and offers tips to help you get started with your own analytics strategy. Read on to discover:

  • The importance of a positive customer experience

  • The growing role of big data in analytics

  • Common obstacles and potential solutions

  • And more

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