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Research Abstract
Harnessing Customer Insights Using Big Data
by SAS

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Published on: April 30, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE


Today's customers are more empowered, more informed, and less loyal than ever. So how do you reach and maintain these fickle shoppers? Superior customer service and personalization seem to be differentiators, but in order to better understand your customers, you need to harness the power of big data - which is a difficult task for many companies.

In this helpful resource, discover how you can leverage the massive amounts of information at your disposal to glean valuable customer insights and deliver more personalized customer experiences.

Inside, go more in-depth with topics such as:

  • Customer use cases for big data

  • Supporting investments in big data technology

  • How to overcome big data obstacles

  • And more!


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