by Hewlett-Packard Company
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Published on: April 30, 2013
Type of content: WHITE PAPER
Length: 4 pages
Most consumer companies today are not fully leveraging all of the consumer data out there. In fact, research shows that most businesses currently tap just 20% of available information, including massive volumes of data from social media, video feeds, call center voice records, and other sources.
This informative resource offers strategies to understand today’s digital consumer. Inside, learn more efficient ways to capture, analyze, and take intelligent action on available information.
Also included is an overview of a tool from HP that will help you gain consumer insights from an information and analytics hub. Read on to learn more.