by Hewlett-Packard Company
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Published on: February 28, 2013
Type of content: WHITE PAPER
Length: 12 pages
Thanks to the explosion of social media technologies, customers are at the heart of business more than ever before, and businesses can listen to, understand, and engage with their customers in much deeper ways. However, to get the most value from the wealth of customer data available, businesses have to adapt to new technologies, processes, and strategies.
In this helpful resource, discover how to leverage social intelligence to achieve profit-delivering customer management components, such as:
- Winning customers
- Keeping customers
- Developing customers
- And more
Read on to learn strategies for each goal, explore social intelligence use cases, and how to integrate social technology into your CRM system for maximum customer experience success.
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