Gartner: Deriving value from Big Data for CRM by ComputerWeekly.comWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Gartner: Deriving value from Big Data for CRM
by ComputerWeekly.com

> View this now

Published on: May 20, 2013
Type of content: ESSENTIAL GUIDE
Format: Unknown
Length: 3 pages
Price: FREE

Overview:

 


 


By Kimberly Collins, research vice-president




Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action.


 


During the next few years, most companies will struggle to realise customer relationship management (CRM) business value from big data strategies. The first key to success will be identifying relevant customer processes across marketing, sales, customer service and e-commerce that can benefit from actionable, big data customer insights.


 


Once a customer process has been identified as a big data opportunity, CRM leaders working with CIOs should follow four critical steps to derive business value:


 


*Identify sources of customer information for big data strategies.


 


*Manage and integrate customer information from the relevant sources.


 


*Use big data analytics to derive relevant customer insights.


 


*Apply insights to customer decision-making.


 


Click on the button below to download this report:


 


 


 


This report is based on independent technology advisory research from Gartner, Inc. Gartner delivers the technology-related insight necessary for IT leaders to make the right decisions every day.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts