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Published on: May 10, 2013
Type of content: EGUIDE
Length: 19 pages
By now, you're probably aware of the potential value inside social media data , and leveraging that data means gaining vital insights about how your company and products are perceived in the marketplace.
It's no surprise, that many enterprise software vendors, including SAP, have created applications that specialize in text analytics, using complex algorithms to determine what people are saying on social media channels.
If your business already runs on an SAP system, you may be tempted to jump right for the SAP social media software - but is that really your best best? Check out this expert four-part handbook to learn how well SAP's text analytics tools really work, and see how they stack up against other vendors.