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Published on: January 31, 2013
Type of content: WHITE PAPER
Length: 14 pages
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign.
To ensure you maximize ROI on your campaign spending, you need to have the right strategy in place to measure and test the success of your landing page.
Check out this white paper to learn best practices for landing page optimization, discover questions to consider before implementation, get comparisons of different testing strategies, and much more.