Case Study: Cincinnati Zoo and Botanical Garden by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Case Study: Cincinnati Zoo and Botanical Garden
by IBM

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Published on: March 31, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE

Overview:

In many ways, business success depends on your ability to deliver an optimized customer experience. As the Cincinnati Zoo learned, delivering the best possible experience takes careful, strategic planning and analysis – can analytics help you set the stage for customer experience success?


This case study explores how the Cincinnati Zoo used business analytics to gain insight into visitors’ behaviors, allowing it to transform customer experience and reduce its reliance on subsidies.

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