IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting by IBMWelcome, Guest      sign in | register | help


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Research Abstract
IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting
by IBM

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Published on: March 31, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE

Overview:


Advanced analytics can help organizations of all shapes and sizes gather customer insights and improve business decision-making. However, many small and midsize retailers are hesitant to adopt advanced analytics because of concerns that such strategies require infrastructural overhaul, expensive software, or specialized knowledge.



This resource introduces a portfolio of cloud-based strategies that provide essential analytical capabilities without the need for expensive business changes or expertise.

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