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Research Abstract
Bally Total Fitness Whips its Customer Service into Shape

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Published on: January 10, 2013
Type of content: VIDEO
Format: Unknown
Price: FREE


Gym giant Bally Total Fitness realized their customer experience left something to be desired, as it had very little personalization and call center processes were disorganized, lengthy, and cumbersome. They needed a system to streamline customer interactions and handle more complex inquiries.

This short video shows how Bally successfully integrated a customer service technology with their legacy systems, in order to create a single, unified vision of their customer.  Learn about the benefits they are currently experiencing from their revamped best-practices approach, and see if a similar customer experience management plan can work for you!

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