Social Media Analytics - Making Customer Insights Actionable by IBMWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Social Media Analytics - Making Customer Insights Actionable
by IBM

> View this now

Published on: May 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 8 pages
Price: FREE

Overview:

With the proliferation of mobile devices, social media is available everywhwere and its impact is immediate. And along with that impact is the opportunity for insight into your customers like never before seen- if you are willing to capture it.


This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.


Look at the implications for marketing, sales, and IT and consider how and why social media tools and applications can be integrated with existing technology investments.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts