CIO Decisions e-zine: Big data analytics, the power of personalized data by SearchCIO.comWelcome, Guest      sign in | register | help

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Research Abstract
CIO Decisions e-zine: Big data analytics, the power of personalized data

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Published on: February 08, 2013
Type of content: EZINE
Format: Unknown
Length: 22 pages
Price: FREE


CIOs are ramping up their organization’s business analytics programs in an effort to capitalize on the promises of big data for competitive advantage. And deep dives into data are offering opportunities too tempting to ignore. 

If you consider the possibilities of the new kinds of information that can be uncovered if the right data is found and the right questions are asked about that data, you'll see why data analytics are so important in determining the success of modern organizations. 

This edition of the CIO Decisions e-zine demonstrates how BI and data analytics are dramatically changing the way businesses interact with their data. Inside, learn how the Obama campaign used "microtargeting" techniques to read the polls and understand how they were changing and evolving during the campaign.

Other exclusive stories include:

  • Where mobile inventory management blooms

  • IT process optimization goes business-wide

  • Business service delivery in 3 easy steps

  • And much more

Sponsored By: ServiceNow



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