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Published on: February 08, 2013
Type of content: EZINE
Length: 22 pages
CIOs are ramping up their organization’s business analytics programs in an effort to capitalize on the promises of big data for competitive advantage. And deep dives into data are offering opportunities too tempting to ignore.
If you consider the possibilities of the new kinds of information that can be uncovered if the right data is found and the right questions are asked about that data, you'll see why data analytics are so important in determining the success of modern organizations.
This edition of the CIO Decisions e-zine demonstrates how BI and data analytics are dramatically changing the way businesses interact with their data. Inside, learn how the Obama campaign used "microtargeting" techniques to read the polls and understand how they were changing and evolving during the campaign.
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