Insights from the 2012 Global Reputational Risk and IT Study by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Insights from the 2012 Global Reputational Risk and IT Study
by IBM

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Published on: January 28, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 1 page
Price: FREE


IT risks can affect the entirety of your business – not just the “technology parts.” Data breaches and publicized attacks can increase negative sentiment and, ultimately, ruin your reputation. In fact, recent research suggests that 75% of IT risks impact customer satisfaction and brand reputation.

This resource showcases how security, business continuity, and technical support can shape the reputation and business value of your organization. Read now to learn the difference between IT risk management perception and reality.

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