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Research Abstract
Personalization Driving E-Commerce
by Limelight Networks, Inc.

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Published on: January 28, 2013
Type of content: EGUIDE
Format: Unknown
Length: 9 pages
Price: FREE

Overview:


According to Gartner, mobile applications and social networking references will be a deciding factor in 50% of a business’s annual sales. If your company is dismissing the value mobile and social can bring to e-commerce, you could be headed for disaster.


Your consumers are more technologically savvy than ever and keeping up with their expectations requires a balance between e-commerce practices and customer relationship management (CRM) tools.


Although this sounds easy enough, in order to be successful you need a well thought-out e-commerce strategy. Check out this e-guide to uncover six essential factors that will make or break a customer’s e-commerce experience.



Continue reading to learn more.

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