Can good data deliver a better customer experience? by QASWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Can good data deliver a better customer experience?
by QAS

> View this now

Published on: January 16, 2013
Type of content: WHITE PAPER
Format: Unknown
Length: 9 pages
Price: FREE

Overview:

Improving the customer experience is a top priority for most companies today. Many are focusing their efforts on adopting flashy customer-focused technologies, creating more customized marketing campaigns, and expanding their reach into the social realm – all effective, but expensive techniques.


Before you start down that optimization path, consider this: Data is at the heart of all of those strategies. In order to really enhance the customer experience, you need to start with quality customer data.


Access this exclusive paper to gain insight on the role data quality plays in three major customer touch points and learn why an effective data management strategy should be the foundation of your overall customer experience improvement initiative.

> View Company Report
> View all content by this company
> Return to Search Results


STILL HAVE QUESTIONS?
         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts