Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers by Oracle CorporationWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers
by Oracle Corporation

> View this now

Published on: August 31, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 15 pages
Price: FREE

Overview:

The verdict is in: social games are one of the most engaging forms of content that brands can be involved in.


Recent Facebook changes make showing up in fans’ news feeds more important than ever, so easy and addictive interactive content such as social gaming can be a valuable part of a comprehensive fan engagement strategy.


Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition. Continue on to examine such best practices as:



  • Don’t build it from scratch

  • Understand the power of the viral connection

  • Integrate your brand within your game

  • Integrate charitable giving

  • And more.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts