by IBM
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Published on: December 21, 2012
Type of content: EBOOK
Format:
Unknown
Length: 12 pages
Price: FREE
Overview:
Businesses are realizing the value of social media when it comes to customer satisfaction, brand reputation, and trends, and they’re increasingly turning to social media analytics to derive these insights. However, analyzing them effectively for maximum business benefit is not an easy task.
Read this handbook for advice on developing a social media analytics strategy, maintaining a clear business purpose for the program, and dealing with obstacles along the way.
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