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Published on: December 21, 2012
Type of content: EGUIDE
Length: 8 pages
Businesses are beginning to realize the value of social media as they derive insights concerning product development, customer service, and brand health through from the discussions, ratings, and more that take place on these sites. To effectively take advantage of this data, businesses need a well-defined social media strategy and the right technologies to support it.
In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
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