E-Guide: Harnessing Social Analytics by IBMWelcome, Guest      sign in | register | help


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Research Abstract
E-Guide: Harnessing Social Analytics
by IBM

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Published on: December 21, 2012
Type of content: EGUIDE
Format: Unknown
Length: 8 pages
Price: FREE

Overview:

Businesses are beginning to realize the value of social media as they derive insights concerning product development, customer service, and brand health through from the discussions, ratings, and more that take place on these sites. To effectively take advantage of this data, businesses need a well-defined social media strategy and the right technologies to support it.


In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.

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