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Research Abstract
Using Social to Improve Customer Experience
by Oracle Corporation UK Ltd

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Published on: October 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 10 pages
Price: FREE


It has been reported that 4 out of 5 Americans are now using some form of social media – creating unique opportunities for your business’s customer service strategies.

Effectively interacting with customers on social sites can provide a significant competitive advantage, but for many companies, navigating social media is puzzling.

This resource aims to breakdown the confusion by providing you with the four fundamental “rules” of leveraging social networking to improve customer service. Continue reading to get started.

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