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Research Abstract
Four steps to maximizing customer insight
by IBM

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Published on: May 31, 2010
Type of content: WHITE PAPER
Format: Unknown
Length: 8 pages
Price: FREE


It is all too easy to get out of touch with customers and other stakeholders- and to lose the power of your customer’s voice in driving your business forward. And while you may already have a variety of customer feedback programs and initiatives in place, you may find it challenging to tie all these efforts together.

With a good enterprise feedback management (EFM) strategy, you can build strong, lasting relationships with your customers by providing them with the products and services they want- gaining customer loyalty and increased revenue in return.

Access this helpful white paper to learn the 4 steps to maximizing your customer insight. Learn how you can:

  • Standardize the data collected and the questions asked

  • Centralize data storage to expedite internal reporting

  • Combine customer feedback with operational data sources

  • Leverage predictive analytics to improve every customer interaction

  • And more.

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