Maximize customer insight to achieve your goals by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Maximize customer insight to achieve your goals
by IBM

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Published on: May 31, 2010
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE

Overview:

Businesses rely on feedback from their customers to ensure that what they deliver meets people’s needs and satisfies their expectations. In large enterprises, obtaining reliable feedback can be complex, but there is still a critical need to fully engage customers.


This white paper explains how enterprise feedback management (EFM) can help your business by centralizing the collection, management, and use of feedback. With EFM, your business can deliver insights to guide planning and improve processes , and combining customer feedback with transactional data can offer insight into your operational systems.

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