A Five Step Plan for Transforming Into a Social and Customer Centric Business by SAPWelcome, Guest      sign in | register | help


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Research Abstract
A Five Step Plan for Transforming Into a Social and Customer Centric Business
by SAP

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Published on: September 30, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 14 pages
Price: FREE

Overview:

Social media has drastically altered the way today’s businesses and customers interact. The old “inside out” model of information flow from corporation to customer is quickly being replaced by an “outside in” model where customers are in control and are not shy about voicing their opinions. These changes have led to the emergence of a new operating model known as customer-to-business (C2B).Read this report to learn how C2B can help you become more customer-centric by enabling you to:



  • Assimilate customer and market from the outside in a systematic way

  • Operationalize key information across the business so key stakeholders can take action and engage with customers more effectively

  • Empower customers by giving them direct influence over how business gets done.

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