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Research Abstract
IBM InfoSphere: Solutions for insurance
by IBM

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Published on: January 31, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 4 pages
Price: FREE


Competition is fierce in the insurance industry and companies need ways to strengthen relationships and accommodate changing customer demands in order to retain current customers and capitalize on new cross-sell and up-sell opportunities.

Yet as companies embark on new customer-centric initiatives, many face the challenge of bringing together customer information from numerous disparate, disconnected data systems.

This white paper outlines how creating a single view of the customer can help insurers improve customer service, generate targeted marketing campaigns, reduce operational costs and ultimately stay competitive. Read on to learn how to:

  • Create a unified, accurate view of the customer

  • Provide a seamless experience across multiple communication channels

  • Eliminate redundant information and streamline customer service

  • And more.

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