Single Customer View Guide by QASWelcome, Guest      sign in | register | help

   Search for:        Advanced Search
Research Abstract
Single Customer View Guide
by QAS

> View this now

Published on: November 27, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 18 pages
Price: FREE


The rise of Big Data makes establishing a Single Customer View (SCV) a demanding, but essential, challenge. The SCV should include your customers’ unique identifiers as well as all the information you possess on that customer, such as buying habits and individual preferences.

This white paper explains why businesses in all sectors need SCV because it gives a true view of customers and allows you to offer them products and services they’re more likely to want.

> View Company Report
> View all content by this company
> Return to Search Results

  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints

  TechTarget - The IT Media ROI Experts