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Published on: November 27, 2012
Type of content: WHITE PAPER
Length: 18 pages
The rise of Big Data makes establishing a Single Customer View (SCV) a demanding, but essential, challenge. The SCV should include your customers’ unique identifiers as well as all the information you possess on that customer, such as buying habits and individual preferences.
This white paper explains why businesses in all sectors need SCV because it gives a true view of customers and allows you to offer them products and services they’re more likely to want.