Social Analytics is Key to being a Social Business by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Social Analytics is Key to being a Social Business
by IBM

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Published on: November 27, 2012
Type of content: PRESENTATION TRANSCRIPT
Format: Unknown
Length: 15 pages
Price: FREE

Overview:

Never before has there been more available data to help put your customers’ behaviors and needs into context. But this “big data umbrella” we are left with is very complex, and it can be difficult to know how to manage that complexity.


Access this presentation transcript discussing social analytics- how it developed, how it’s used by businesses today, and what systems are required to power social analytic programs.


Continue on to learn how you can leverage social analytics to engage your customers meaningfully, and further examine topics such as predictive analytics, privacy, and security concerns.

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