How analytics bring organizations closer to their customers by IBMWelcome, Guest      sign in | register | help


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Research Abstract
How analytics bring organizations closer to their customers
by IBM

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Published on: November 14, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 6 pages
Price: FREE

Overview:

Very few organisations are able to establish an intimate relationship with their customers- making it relatively easy for the vendor to become replaceable.


But it’s difficult to have a meaningful relationship with a customer you know very little about. If you can provide a unique service specifically tailored to your customer, you suddenly become a strategic partner with that customer- and therefore irreplaceable.


In this white paper you will learn the 4 phases of attaining customer intimacy. Continue on to examine how to leverage business intelligence and advanced analytics to become more proactive and meet your customers’ unique needs.

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