> View this now
Published on: November 05, 2012
Type of content: PODCAST
The most successful businesses know that in today’s market it’s easier to keep existing customers than it is to obtain new ones. Effective customer relationship management (CRM) strategies are essential to customer retention – but simply leveraging legacy CRM software won’t cut it anymore.
In this podcast Charlie Gage, a business consultant with 15+ years of experience in enterprise software, explains how CRM has evolved and provides insight on the benefits of integrating back-office technology with CRM to arm sales with a thorough customer view.
Download now to learn how combining enterprise resource planning (ERP) and CRM can help your business drastically improve your sales strategies.