A Data Quality Primer: Using Data Quality Tools and Techniques to Improve Business Value by Melissa Data CorpWelcome, Guest      sign in | register | help


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Research Abstract
A Data Quality Primer: Using Data Quality Tools and Techniques to Improve Business Value
by Melissa Data Corp

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Published on: November 07, 2012
Type of content: WHITE PAPER
Format: Unknown
Length: 48 pages
Price: FREE

Overview:

As the use of business intelligence (BI) tools has increased among today’s organizations, data quality has been thrust into the spotlight. Business executives want BI to foster better decision-making, but low quality data will transcend to poor judgments.


In order to avoid this pitfall, forward-thinking companies are implementing data quality management programs and gaining peace of mind that the information they use to measure and evaluate corporate performance is accurate.


So what makes up a sound data quality management program? This e-book explores the various components of a solid program and explains the 5 key aspects of a data quality management strategy.

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