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Research Abstract
Making the case for CRM analytics

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Published on: October 31, 2012
Type of content: EGUIDE
Format: Unknown
Length: 8 pages
Price: FREE


Providing exceptional customer service that meets or exceeds customer expectations is something all businesses strive for – but few are capable of achieving. What do those forward-thinking companies have that others don’t? Customer analytics.

The key to remarkable customer relationship management (CRM) resides in an organizations ability to extract intelligence from customer data and act on it to improve processes and enhance the customer experience.

With benefits like that, implementing CRM analytics sounds like a no-brainer – but obtaining executive sponsorship is no easy feat. Check out this expert guide to gain tips on how to build a business case for CRM, 3 things to consider before embarking on a CRM analytics initiative, and

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