Get the Most out of your CRM Investment: How Smarter Selling Makes for a Better Business by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Get the Most out of your CRM Investment: How Smarter Selling Makes for a Better Business
by IBM

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Published on: October 17, 2012
Type of content: WEBCAST
Format: Unknown
Price: FREE

Overview:

Today’s customer expectations of their experience make it imperative for companies to analyze the rich data available across their business systems to gain insight into customers. Unfortunately, the basic problem with traditional CRM systems is that they tend to run in isolation from the rest of the business.


It’s important to apply analytics applications in such a way that organizations can maximize their CRM investments to create actionable intelligence for the entire business.  And then, once gathered that intelligence can be shared with other departments with other applications.


This brief webcast outlines how you can combine business analytics, collaboration and application integration with your CRM system to transform the way your business interacts with customers and how your organization interacts as a whole.

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